The power of a font

Dixie State University has recently changed their font for their logo. At first when I saw this I was skeptical, however, now when I look at this I see the power of design.
The boldness of the font they use for DSU grabs your attention and pulls your attention to the lower half where you can then see Dixie State University. They used the law of continuity. They continue the law of continuity, as your eye lowers so does the font size. This also creates balance with the usage of different fonts and font sizes. This logo also uses balance with balancing the bold color of red with two different tones. It is using the law of closure because at glance you do not realize their is two different colors, you group it together and see it as a whole.
I find a lot of symbolism within this logo as well. Red is a bold color that grabs attention and it is also one of our schools colors. However, I feel as if they emphasize the red to symbolize the red rock of St. George. That is what people remember about St. George, it is our red rock. The font color was a smart choice so people are using the law of similarity. When people see this logo they instantly think of Dixie/St. George/ then red rock. This was a smart design element. The red in the logo triggers that response.
The line splitting the DSU also has grooves in it and angles. This reminds me of cliffs/rocks. This font design pulls you in,not only do you see DSU,you see your experiences you had in St. George while hiking the red rocks.
This font is simple yet complex. Dixie State University did a great job using design elements in creating this font and logo.

The Power Of Design

 

Kate Spade and Juicy Couture are both focused on women's high end fashion. Although, I am a buyer of both brands I do prefer one brands logo over the other.
The Kate Spade Brand is a better design. With its simple contrast between black and white usage of a symbol and the brand name. It's simple but sophisticated. Its usage of black and white creates structure and elegance. The symmetry with the spade symbol and font size creates a nice balance and harmony. It creates a brand when you read spade and actually see the spade logo. This is also a usage of the laws of similarity. The spade and the "spade" are close together. The Kate Spade New York logo is also a law of propanza using a design at its simplest form. I love this logo because it is simple however, it can have a fun/bold appeal. With such a simple design they are able to use elaborate back grounds to appeal to different audiences. Kate Spade keeps its logo the same no matter the color or design of the back drop. They make sure there name is clear and easibly read.
The Juicy Couture Logo has not grasped the simplistic value and law of proganza that Kate Spade has. There is to much going on in each logo. These logos do have symetry with the crown at the top and design at the bottom and two dogs on the sides however, with the symetry my eye does not grasp the main concept of the logo.. I don't see the name. I am to caught up in making out the designs to read, Juicy Couture. The two logos/designs are very different. They create different feels with using different design elements. I believe Juciy Coture has developed harmony and symetry however, I feel that there law of propanaza has not been developed. To much is going on. They need more empty space. I do not like that Juicy Couture changes its logo for different audiences. I believe it is bad branding.
Although, both logos are high class designs I do prefer Kate Spade over Juicy Couture. The Kate Spade logo simple and elegant. It creates more of a sophisticated brand then Juicy. Kate Spade has done a great job at using the design elements where as Juicy still has some room for improvement.