The Power Of Design

 

Kate Spade and Juicy Couture are both focused on women's high end fashion. Although, I am a buyer of both brands I do prefer one brands logo over the other.
The Kate Spade Brand is a better design. With its simple contrast between black and white usage of a symbol and the brand name. It's simple but sophisticated. Its usage of black and white creates structure and elegance. The symmetry with the spade symbol and font size creates a nice balance and harmony. It creates a brand when you read spade and actually see the spade logo. This is also a usage of the laws of similarity. The spade and the "spade" are close together. The Kate Spade New York logo is also a law of propanza using a design at its simplest form. I love this logo because it is simple however, it can have a fun/bold appeal. With such a simple design they are able to use elaborate back grounds to appeal to different audiences. Kate Spade keeps its logo the same no matter the color or design of the back drop. They make sure there name is clear and easibly read.
The Juicy Couture Logo has not grasped the simplistic value and law of proganza that Kate Spade has. There is to much going on in each logo. These logos do have symetry with the crown at the top and design at the bottom and two dogs on the sides however, with the symetry my eye does not grasp the main concept of the logo.. I don't see the name. I am to caught up in making out the designs to read, Juicy Couture. The two logos/designs are very different. They create different feels with using different design elements. I believe Juciy Coture has developed harmony and symetry however, I feel that there law of propanaza has not been developed. To much is going on. They need more empty space. I do not like that Juicy Couture changes its logo for different audiences. I believe it is bad branding.
Although, both logos are high class designs I do prefer Kate Spade over Juicy Couture. The Kate Spade logo simple and elegant. It creates more of a sophisticated brand then Juicy. Kate Spade has done a great job at using the design elements where as Juicy still has some room for improvement.