Web Page

http://www.covergirl.com/

The COVERGIRL Web page is an excellent web page design. It has a strong grid, creates an angle, has a great contrast and is visually appealing to the eye.

The grid is very structured with out being boring. They did a great job at keeping it simple yet complex and interesting. The webpage is busy on the upper left (with product) and then pulls your attention to the opposite angle with the call of action to the bottom right portion of the advertisement. As you scroll down layout is a more simplistic design.

The designer truly gets the message across that COVERGIRL is a makeup and beauty brand. It emphasizes the products/features as well as the different tools you can use online like their current tool is that you can upload your photo and give yourself a virtual makeover. This keeps the reader interested and entertained.

This webpage is very aesthetically designed. It is exciting and pleasing to the eye, yet simple and easy to use.

The page does convert to different forms of screens, however the format does change. It is a simpler design format for each featured product. This could be an area of improvement. I was not as intrigued with the format the webpage has for phones however, it is still a great design and has design elements.